Crafting Killer Messages
 
Peter Botting.





Stop pitching for practice, pitch for profit!

re you an Accountant worried about Sarbanes-Oxley and its impact on your tax or audit business; or a Lawyer - magic circle or hungry competitor - concerned about market-share, fees and your future in the City; or are you in the ever-changing worlds of Private Equity or Investment Banking?

You know that today more than ever, technical competence - even brilliance, is simply not good enough.


Top Line makes the difference - winning, keeping and growing the business. Professional pitching means more than getting the basics right, more than just knowing your stuff and being doggedly persistent.

The elusive “soft skills” - the ability to smell or read a room and change tack in seconds, building rapport when you enter the room, controlling and regulating the exchange - these are the signs of the exceptional communicator.

If you:-

• are responsible for pitching for business,
• make sales presentations,
• have to make reports to the Board,
• present the Annual Reports to the AGM,
• negotiate with customers,
• are Head of a Communications Department searching for a trainer or speechwriter,

please look at the sections on the left of this site for case studies relevant to you.

Great performances demand substance and solid content underpinned by the pillars of professional message preparation - winging it is the amateurs error of choice.



Nearly doesn't count.


At the top of this page you can read about the Message Craft process where I outline the proven methods I use to help professional people like you articulate, hone and deliver important messages - presenting, pitching and keeping the business with Paxman-Proof authority and competent calm - different from the rest.

Professional public speaking squarely targeted at results!

"If people around you will not hear you, fall down before them and beg their forgiveness, for in truth, you are to blame "

Fyodor Dostoyevsky


Peter Botting.

+44 (0) 1424 733 000
+44 (0) 1424 731 000